We live in a world that revolves around social media. Many people are consumed with popular social media programs. They spend hours capturing the perfect images for Instagram (link). They speak their minds on Twitter. And they evaluate their friendships on Facebook. The popularity of these sites is good for business. It can help a company reach several people who are tied to social media. The pages/presence over electronic social media like Facebook or Twitter require a dedicated attention over your page. If you can give time, it is good way to touch your customers. You can also just add the famous social media links (like Facebook like button) over your website so your visitors can share, discuss, like your page. An easy way to do this is using scripts by www.addthis.com. However, it begins with tying your site to social media.
 
Buttons
Start by adding buttons to your website and/or blog. A Facebook icon is the best way to get your online reader to "like" your fan page. And people who read your blog or check your website often will appreciate being in the know socially. After all, social media is not just about business. Instead, it is about staying connected. And people want to stay connected to everything - including their favorite companies.
 
Reverse Link
In addition to adding buttons to your site, make sure you reverse link (read this also). Sometimes the first interaction you will have with a client is through social avenues. In this scenario, it is always good to have a link that directs customers to your homepage. Many times, this is the best way to grow your business. Your new customer could be the best friend of your biggest fan. He or she just doesn't know it yet.
 
Evaluate Your Efforts
Once you have tied your sites together, make sure to evaluate your efforts. Social Media Analytics (link) is the best way to evaluate your efforts. You can receive data on page views and page hopping. This way you can identify how the buttons are used and where these people are coming from. This tool can help anyone grow their business.
 
If you site is not tied to your social efforts, fix it today. You are missing out on prime opportunities to grow your following.