Hosting your web-page on a server located in another geographical location is beneficial for some and problematic for others, depending on their needs. Overseas hosting is often Server Location Importance inexpensive, and allows web-page owners to target a specific visitor base more completely. However, it's important to measure the quality of the technical support and customer service you'll receive before signing up for hosting. In many cases, inexpensive hosting overseas can often lead to unneeded hassles if a website owner doesn't consider important factors beforehand.
Loading Times
If you're looking to switch hosting providers, it's important to keep the location of the majority of your visitors in mind. For example, if most of the hits to your website are made by visitors in the United States, choosing a server outside of the country will likely cause slow loading times. Loading time is essential to the success of a web-page, especially if the owner is relying on said success to promote their online store or business. Servers that are located a significant distance away from your target visitor base will likely make loading and viewing your site a challenge for them.
Solidifying a Customer Base
Server location can also boost SEO, or search engine optimization. Even if a business has little to no connection to the country their server is located in, Internet users in that country will be able to view their site on search engine result pages. For example, if many of your customers and viewers are located in a certain country, and you obtain hosting from said country, users in that geographical location will be able to find your site more easily through key wording and other beneficial SEO factors.
The Support You Need
Hosting a website via a data-center that's located outside of the country is typically highly affordable; however, it can be especially bothersome when technical support is needed. If you're an American online business owner who plans on hosting your site in a non-English speaking country, it can be challenging to get the support you need should a problem arise.
Google Ranking Varies for Different Countries
A person searching for your domain sitting in China will see your website's rank higher in search engines, if your website is hosted in China. A person sitting in US and UK won't see the same search engine results as the one sitting in China. In simpler words, you already know that SERP ranking affects the amount of traffic you get to your website, so before finalizing the country where you would want to host your website, think about the audience you want to target. It is always suggested to host your website in a country from where you expect the maximum amount of traffic.
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